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What do you need to be your own Marketing Department

This article comes to us from Emma Grace Brown

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Marketing your small business in Orting, WA can be costly if you decide to work with a marketing company. The good news is that you can become your own marketing department with just a bit of knowledge about marketing channels, your marketing message, and how to make your brand stand out.

What Are Channels, and Why Do They Matter?

A marketing channel includes the organizations, people, and activities that make services or goods available to consumers. Whether offline or online, your marketing channel helps your business connect with your audience.

In-Person Marketing

Marketing doesn't have to be online. Hand out flyers and post about your services on billboards or bulletin boards. Doing this will get the word out locally, so people recognize your business.

Email Marketing

With email marketing, you’re directly contacting the consumers you want to reach. To get readers to open the email, use eye-catching subject lines. The email itself should provide information about how to resolve a pain point or speak to their special needs and interests.

Social Media Marketing

Social media marketing uses social media to connect to your target audience. You can use Facebook, TikTok, Instagram, Twitter, or other social media platforms to create ads, speak with customers, and build a base for your business.

Influencer Marketing

Another kind of marketing channel includes influencer marketing, where you find an influencer, or popular online creator, to speak about your product or services. By simply mentioning your business to their followers, they can help your company grow.

How do you decide which channel to focus on? Start with what you're comfortable with. If you have lots of pictures of items you're selling, consider social media marketing on Instagram. If you have physical products, like clothing, consider influencer marketing. At each point of contact, collect emails to build your email list.


What Is Messaging?

Marketing messaging is how you represent your brand. Your message needs to connect with your target audience. Messaging uses specific words, phrases, and imagery to highlight the value of your services or product. Good messaging may also evoke certain feelings from your customers, such as excitement or happiness.

Your messaging must be consistent, and this consistency extends beyond product branding to the documents you use. For instance, an invoice template can enhance your marketing efforts by giving your business a more professional appearance overall. Use a premade template, then customize it by adding your brand colors, logo, name, and other details.


How Can You Tell If Your Marketing Strategy Worked?

There are a few ways to know if your marketing worked. First, you'll see an increase in the number of sales. Second, you'll note that getting more attention through an uptick in requests for articles, editorials, or other media. Third, your business is growing and you're considering hiring more employees or finding additional support. These are all signs that your marketing campaign is working as intended.


Making Your Small Business Stand Out

Your marketing channels, messages, and efforts can have a direct impact on your business growth. To boost your brand with a professional website, reach out to Janssen Technical Consulting.

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