The Importance of a Good Website Design for Business
Updated: Oct 9, 2021
Did you know that 92% of the traffic your business's website gets isn't coming from consumers who are ready to make a purchase? The majority of that traffic is coming from consumers who are trying to learn more about your business before deciding whether or not to make a purchase at all.
That means that your website needs to do a lot of heavy lifting for your business. At the end of the day, your website can make or break your chances of gaining a new customer.
Good website design is crucial in the digital age. After all, if consumers are heading to your website to make a decision about their consumer habits, your website needs to impress.
Read on to learn more about why good website design is a necessary feature for any business, no matter the age or size.
Your Website Is Creating a First Impression
Research has found that consumers form a first impression of a business in as little as seven seconds. As we mentioned earlier, your website is often the first place a potential customer visits when trying to make a purchasing decision. That means that you should think of your website as a gateway to your business--and it needs to make a strong first impression as quickly as possible.
There are three main components that can make a break the impression consumers have of your website:
Overall aesthetic
Navigation from page to page
Responsiveness and speed
Good website design doesn't just look good. It also provides an intuitive layout that consumers can understand right away and high-speed responsiveness. When you master these three things, you improve your first impression substantially.
Your Website Should Answer Any Questions a Consumer Has
Let's take a closer look at what it means for a website to be intuitive. It should be easy for customers to find, for example, a section on your website that explains who you are and what your business aims to accomplish. It should be just as easy for them to find things like your product or services page, pricing, and your contact information.
We've become a highly online society because we're used to the internet giving us answers. When a consumer visits your website, they want to have all of their questions answered without having to contact you for more information. Good website design provides those answers and makes them as easy to find as possible.
Good Website Design Gives You a Competitive Edge
Maybe you've been in business for years and never paid much attention to your website. Why should you do so now? More importantly, why should you invest in professional website design?
The answer is that your competitors are doing exactly that. You don't want to lose business to the competition simply because your website isn't up to par. By taking the time and money to invest in professional website design, you maintain relevancy and don't run the risk of getting blasted out of the water by other businesses.
Good Website Design Is a Nod to Good Customer Service
So, we've talked about how your website is often responsible for forming the first impression of your business. We've also talked about how good website design answers any and all questions a consumer may have. When you combine these two factors, it becomes clear that your business's website is one of the legs of your customer service.
A strong website tells potential consumers that they can expect the same helpfulness and professionalism from your customer service department. It shows that everything you do is with the customer's convenience in mind.
The Best Website Design Incorporates SEO
When you're trying to grow your market, organic traffic is of the utmost importance. Organic traffic occurs when someone heads to a search engine (like Google), types in a few keywords, and stumbles across your website as a result. This may seem like a hit-or-miss opportunity, but the good news is that there are ways to actually boost your organic traffic.
Search engine optimization, or SEO, is the practice of incorporating elements into your website that boost your chances of popping up in something like a Google search. The more you can master the art of SEO, the higher up your website is going to appear in those search results.
One of our specialties is researching and implementing SEO. We do this primarily through the use of high-ranking keywords, although boosting things like website responsiveness and overall quality can also boost your website's SEO. SEO requires expertise, which is why we're happy to take care of it for you.
A Solid Website Should Grow With Your Business
Chances are, your business has a website already. The question is, when did you last update it?
When you're busy running a business, you don't always have time to modernize your website on a regular basis. We encounter hundreds of websites that are outdated and even unresponsive because business owners simply don't have the time or resources to keep up with them.
At Janssen Technical Consulting, we don't just build you a professional, state-of-the-art website. We take responsibility for your website and take care of any maintenance it may need along the way. As your business grows, we make sure that your website grows with it.
Let Janssen Technical Consulting Boost Your Digital Presence
In the digital age, your business's website has a lot of work to do. It's responsible for forming positive first impressions, answering questions, and revealing your overall professionalism. If you're not satisfied with your current website, we're here to help.
Janssen Technical Consulting has helped tons of businesses of all sizes achieve good website design that attracts consumers. To become more familiar with what we do, feel free to contact us to get a free estimate!